Trusted messengers: Building relationships (and power) with creators and influencers

October 29 @ 11am PT/2pm ET

In an era of information deserts, disinformation, and a fractured media landscape, partnering with online creators (aka: “influencers”) carries power to meet people where they’re at (real talk, it’s social media) while making our water and climate work human, heartfelt, and even hilarious. 

This webinar features environmental educator, Isaias Hernandez, @QueerBrownVegan, in conversation with the Water Hub’s Jessica Jewell and Climate Advocacy Lab’s Raz Pollex. Here’s what we’ll cover: 

• Why this work is so urgent in our political and media reality
• How the opposition is winning in this area and how we can start to catch up
• Approaching creator relationships intentionally
• A discussion with Isaias about what works and how to collaborate
• An opportunity to workshop pitches and ideas with Isaias and digital strategists, Raz Pollex and Jessica Jewell

Join us to ask your questions, learn about the state of play, and speak directly to a creator with years of experience producing content and telling stories for the climate movement.

Meet the speakers

Isaias Hernandez (he/they)

Isaias Hernandez is an environmentalist, educator, and creative devoted to improving environmental literacy through content creation, storytelling, and public engagements. Isaias is more commonly known by his moniker, Queer Brown Vegan: the independent media platform he started to bring intersectional environmental education to all.

His journey to deconstruct complex issues, while centering diversity and authenticity, has resonated with a worldwide audience. He also collaborates with other leaders from the private and public sectors to uplift and produce stories of change for his independent web series, Sustainable Jobs and Teaching Climate Together. He is currently working on his first-ever debut book, Dear Environmentalist, set to be published in April 2027 with Hachette Book Group under Timber Press imprint.

Isaias Hernandez, QBV,  has been featured in several noteworthy publications, including Vogue, New York Times, The Washington Post, The Guardian, and Business Insider. His social media advocacy earned him recognition as a top climate creator by Harvard C-CHANGE. Featured on the cover of VOGUE with Billie Eilish and 6 Climate Activist, and was a Commencement Speaker for UC Berkeley Rausser College.

Jessica Jewell (she/her)

Jessica is a multichannel communications strategist with 15 years of experience to drive social change. She serves as Digital Director at the Water Hub, where she supports community-based partners advance narratives around the human right to water, climate-resilience, and environmental justice. Jessica is a co-author of Liberation Stories: Building Narrative Power for 21st Century Social Movements (The New Press, 2025), contributing a chapter on collaborating with online creators and celebrities. She began her career leading celebrity campaigns at PETA before moving into the climate and water movement over 10 years ago, where she has focused on all things digital and communications ever since.

Raz Pollex (they/them)

Raz Pollex has been working for progressive change, especially in the climate movement, for almost two decades, from being part of Obama for America's field organizing team in 2007, to shutting down the Pacific Northwest's last coal-burning power plant, to directing Greenpeace USA's digital team. They are passionate about using digital tools and authentic communication to build powerful movements for change. They have a Bachelor’s degree from Macalester College and a Master’s in Public Policy from the Harvard Kennedy School.